What are keyword research and analysis? This question is at the very forefront of all SEO efforts – particularly for newer and smaller websites – but it’s worth exploring further. To better understand what it involves, you first have to know what it isn’t.
Keyword research is an intensive process search engine optimizers use to discover and analyze keywords that internet users enter into popular search engines when searching for specific services, products or general info. Keywords are actually related to searches, which occur when users ask questions about particular topics. To some people, the best way to describe a niche is the words used by searchers when seeking information about the subject. This is why a good seo keyword research service can prove so valuable, and how important it is to get it right.
Good keyword research does not just look at existing keywords and how many pages are associated with them. Instead, it dives deeper to reveal the subjects and key phrases most likely to draw traffic to your website. It then assigns keywords to each page, according to its own importance within the search volume of the particular keyword. As the number of pages associated with a given keyword increases, so too does the significance of that particular keyword to your website’s ranking.
Now that you know what keyword analysis is, let’s talk about how it helps you understand what you need to do to improve your website’s performance. One of the first steps towards this goal is understanding how competitive your keywords are. Competition refers to the fact that there are plenty of websites (and individual webpages) using the same keyword, with similar ad copy and optimized content. You can determine this using tools such as AdWords Keyword Analyzer, Google Ad Words List, and free online tools such as Overture’s Keyword Analyzer. Once you’ve identified the top ten keywords associated with your niche market, use Google Keyword Searches and analyzes how many pages are associated with those keywords – this gives you an idea of how many competitors you may face in order to get your advertisement to the top ten results.
Step two involves studying how the competition is working. In order to get a good idea of what your competitors are doing, read their webinars and listen to what they say. It is also advisable to look at their website and look for clues about how they position the keyword in their copy. For example, if you see that they have a lot of white space in the copy or on their landing page, then chances are that they aren’t including many keywords. On the other hand, if there is enough white space and you see a fair amount of relevant keywords in the copy, then you know they are positioning their keyword correctly.
Now that you understand what keyword research is and what to look for when you’re evaluating your competitor’s keywords, it’s time to get to business. You want to rank high for the keywords you found in step one. However, it’s important to know that sometimes it takes more than just one technique to move a certain spot up in the rankings. If you incorporate more than one technique, you could be at risk of overdoing it and hurting your rankings. This isn’t a problem if you aim for one rank per month, but if you aim for one rank per week or even one rank per day, then you need to make sure you are not overdoing it.
The most efficient way for you to analyze your competition is through using the Google AdWords Keyword Analyzer tool. It will generate a ranking report based upon the number of searches performed each keyword. You can quickly find which keywords are performing below your standards by viewing the rankings and determining whether you should drop them or add them.
In the final step of what is keyword research and analysis, you need to focus on trying to figure out which keywords will bring you the most traffic. If you focus on too many keywords, you will end up spending too much money on advertisements. However, you also run the risk of not having enough keywords to adequately cover your competitors. As long as you only use a few keywords, they should be in place of the ones you dropped while focusing on keywords thought to bring in more traffic.