Most SEO experts will tell you that having the most searched keywords on your site can make the difference between a sale and no sale. You need to keep in mind though that having the most searched keywords does not guarantee a sale. It’s more about having a high quality article that has those keywords on it so that your site will rank well when a person searches for those keywords.
Keywords are basically the tickets that visitors have to get into your site. If you don’t contain keywords on your page, then you’re basically refusing to sell to potential customers because you think they won’t find you. This is why keyword analysis is so important; many whole industries have been born just by Scanning the most searched keywords within a certain niche and then targeting them via their own SEO.
However, having the most search results does not mean you should use all of them. You should only use keywords that have high search engine optimization importance, or else you’ll be wasting your time. When a user types a word or phrase in the search bar, you want to match that term to the text on your webpage. To do this, you must use keywords with the highest probability of being used, which you can achieve if you maximize your keyword intent throughout your content.
There are several tools on the internet that can help you analyze the popularity of your keywords. The most popular tool to utilize for this is Overture’s Keyword Suggestion Tool, which allows you to analyze more than just the number of searches for your selected keywords. It shows you the most common phrases used to search for those keywords as well as other phrases that may apply (i.e. competitive phrases) based on your meta-tag settings and other factors. This information can save you tons of time when it comes to content creation and website optimization.
Another great tool for your content strategy is Google’s Keyword Research Tool. You can find some amazing numbers using this tool, which allows you to see how many people are searching for your selected terms. With this information, it is easy to determine which keywords are the most important, and you can make adjustments to your site or content strategy accordingly. It also enables you to discover the most-searched keywords relative to your meta-tag choices. Knowing these things ahead of time can give you an advantage over your competitors when it comes to content creation and your search results.
For those of you who are unfamiliar with latent semantic indexing (or LSI), I will explain briefly what it is and how it can benefit your efforts to optimize your web pages and content. Latent Semantic Indexing, or LSI as it is more commonly referred to, is a way to analyze searchers’ behavior and understand their intent. This can give you a deeper insight into what your visitors are searching for and help you tailor your website and SEO efforts to address their needs.
A long tail keyword phrase is generally considered to be those that are very highly related to the topic. Think of all the terms your visitors may have used to find what they are looking for, such as “weight loss,” “weight loss product,” “top workout,” and so forth. If you can take all those words and phrases and condense them down into one keyword (i.e. lose weight), you can probably identify how many people are searching for that specific term. In fact, you would probably be surprised at just how many search results will come up when you use LSI to analyze these words.
Understanding how your competitors are choosing keywords and how you can use LSI to analyze your own content strategy is critical to building a successful website and search volume campaign. If done effectively, SEO can benefit your business in many ways, especially if you target highly competitive keywords. It is a must that you get in the habit of using this type of analysis to optimize your efforts.