For any internet marketer (or aspiring internet marketer), the keyword research process is a crucial part of the SEO puzzle. It is like an unknown hero who enters a dark room with a flashlight. The hero sees darkness everywhere but in the end he makes his way out unscathed. That’s what keyword research is – well, it’s like that. You have to enter some dark places to find treasures.
keyword research for SEO pros is like that flashlight. Now, this is a Swiss Army knife of keyword tools. Sure, even newbies can gain value from this useful tool. However, there comes a time when your niche is so competitive that even the newbie is discouraged from using inbound marketing automation because they fear losing too much control over their campaign.
The good news is that inbound marketing tools like SEMrush offer so much more control over your campaigns. You can tweak all of the parameters of your campaigns and optimize your pages and domains against keyphrases that you know work. So now your keyword research process doesn’t have to be a guessing game or one where you’re fighting a losing battle. You can win the game and you do that by understanding more about how to target specific keywords and how to incorporate those keywords into your overall SEO strategy.
Keyword research for SEO Pros is a great way to gain real world experience. There is no shame in that. You will become more confident, and you’ll be able to identify new keywords that are worthy of bidding on and that will allow you to rank high on the major search engines. The more you understand how the search engines work, the better equipped you’ll be to dominate the competition and get to number one on Google.
One great tool that is very useful to a keyword research process like this is a page bid planner. This is where you put in your seed keywords, phrases, and combinations. There is a second row that shows the highest ranked pages on the SERPs for each of your seed keywords. You can also see at a glance which of your pages are receiving the most visitors. This planner is so useful because it tells you exactly what you need to do to raise your page rank and drive visitors to your site. You can see what works and what doesn’t.
Another great keyword research tool to use is an intent planner. This is a tool that tells you whether your keyword research is focusing on a single purpose or if you should be optimizing for more than one purpose. This is important because a single purpose can mean a lot of different things to a search engine and can affect how a search engine ranks your page.
For example, let’s say you’re trying to rank for a particular keyword “how to write an ebook”. If you were to focus only on eBook writing, you would run the risk of overlooking several other potential keywords related to eBook writing. Someone looking for how to write an ebook might search for: “How to write an e-course”, “E-book”, “create an e-book”, and so on. If you try to focus your efforts on only eBook writing, you may miss out on keywords that your competitors are getting a lot of traffic for such as “create an e-book” or “create online marketing”.
If you want to achieve a long-tail keywords strategy, you have to get into the head terms of your target market. Google does recognize that some long-tails are really valuable and has started to reward those keywords with great rankings. With these tools you will be able to take advantage of what Google has started to do for long-tail keywords and make it work for you and your business.