Keyword Research Tips For Every Stage of Your SEO Strategy
While the world of SEO definitely evolved over time, keyword research is still the basis of almost any good SEO content strategy. It’s true, Google’s new algorithm updates are meant to lay more emphasis on original content, but at the same time, we all still need to type something into our browser’s search box to get results. This is where the importance of getting quality keyword research tips kicks in. If you want to succeed with your SEO, you absolutely must get good keyword research tips.
Competition level: If you don’t want to unknowingly sabotage your own SEO, you absolutely must understand the competition level of your chosen keywords. The higher the competition level of a given keyword, the more difficult it would be to rank for that particular keyword in the search volume or keyword list. For example, if there are a thousand keyword terms, and only ten of them have a competition level of one percent, that keyword might be worth a lot of your marketing budget, but if there’s only one percent of searches made for that term, then that keyword would quickly lose its worth. If you use Google’s free tier tool to find your competitor’s keywords, you’ll see what I mean.
Research audience: Keywords aren’t just used to describe a certain product or service. They can also be used as tags (for example, “web site design”) to help marketers categorize their website’s audience. This is actually an incredibly helpful tool for Internet marketers, as it helps marketers target their audience based on their interests. This is known as segmentation, and this segmentation will help marketers create more engaging content.
Keyword competitiveness: In order to be successful with any SEO content strategy, you need to ensure that you’re targeting the best keywords. There are many different ways to analyze keywords that can tell you who the best keywords are. Some of these methods include data mining, or looking at how many times a keyword appears on a SERP. These methods typically require investing time to conduct, but they can give you a great idea of what your competitors are doing.
Focus on single words: Your goal as an Internet marketer should be to rank for the most searched keywords in each category. You want to have enough high-volume keywords that your pages will rank in the top five search results for those terms. However, you also want to have low-volume but highly relevant keywords that will attract the right amount of visitors to your site. For instance, if you sell a camera online, you don’t want to rank for the word “photography.” Instead, you want to focus on one word phrases that accurately describe your products or services.
Keyword competition level: You want to rank highly for the most competitive keywords in your field. You do not want to waste time and effort optimizing for low competition volume keywords. In addition, you want to avoid wasting effort on keywords that have very low search volume. These types of keywords will typically bring you nothing but traffic and low sales. The more competitive your keywords are, the better you’ll do.
Create content for every stage of the funnel: Your goals as an Internet marketer are to create high quality content that attracts the right amount of visitors. However, you also want to create content that will draw the attention of visitors to your links. To do this, you must create content for the search engine’s spiders, the visitors to your links, and the visitors to the links you create. By focusing on every stage of the funnel, you will maximize traffic and drive the right kind of traffic to your links.
Use the right phrases: Every SEO strategy should consider the right phrases to rank highly in the major search engines. If you don’t take this step, you could waste a lot of time and money on ineffective traffic. It doesn’t matter if your phrase is the highest ranking keyword or the third most popular one; it doesn’t matter if it’s the next best phrase to rank for that particular term. You need to rank for your keywords and phrases.