The latest buzz in the SEO world is about keyword popularity checks. It is not hard to understand. If you are working with a search engine optimization tool, it is important to understand how this tool works and if its calculations can be trusted. This article explains if this tool is really that useful and what people should know about it.
One way a search engine optimization tool will check your website’s competitiveness is to carry out a keyword research study. Keyword popularity checkers use a special mathematical algorithm to simulate the traffic that would come to your website based on a set of keywords. By simulating this traffic they are measuring how many people are searching for the particular set of keywords on the major search engines.
Many search engines such as Google, MSN and Yahoo offer their own version of keyword popularity checker. They do this by selecting keywords from the data base and then doing some kind of analysis on them. Google’s version is called Google Analytics while MSN offers their Navigation Pen. These tools are pretty robust and offer detailed information about how many searches have been done and the number of times these keywords appear on individual web pages.
Google’s adwords suggestion tool is a good example of how a search engine optimization tool checks competition. Google does all of the calculating for you and will show you the keywords that rank for those particular keywords. There is even an option within adwords suggestion tool to choose how much you want to invest in a particular adgroup. This gives you options to either stay on the generic or adgroups, which are generally the best ones for pay per click marketing.
If you want to run an independent keyword popularity check, there are a couple of ways that you can use the Google keyword popularity checker. The first is to access the site through your link. This will allow you to check if any of your links are getting any clicks. You can also get access to the entire data base, so you can check for yourself.
The second way is to visit Google and access their developer console. You can enter a URL that you want to check against and they will return different results for you. This will be the URL that the search engine optimization company will use to index your site. If you want to go the route of using the developer console, it’s a good idea to use the most up to date software as this will be able to handle more up to date keyword searches. This is especially useful for you to check against keywords in future and make any necessary modifications.
Both of these methods are pretty straightforward. It is important that you keep in mind though, that no one tool works the same for everyone. So you will have to experiment with both of these ways to find out what works best for you. Using the developer console and the keyword popularity checker are basically the two main tools that are used. Keep in mind however, that there are many other factors that go into optimizing your site so make sure you take each of these into consideration.
If you are still unsure of what keyword tools are right for your needs, you might want to try out an SEO keyword suggestion tool. You can get this free from a number of different places on the internet. I would recommend checking out the Open Directory Project. However, keep in mind that some of the sites you will find there are actually owned by the major search engines and they will not necessarily be useful to your SEO efforts. You may want to look into a paid tool. There are a number of really good paid tools that can give you some excellent information on what keywords are currently being used by people and which ones are not.