Keyword analysis research is an often-overlooked process search engine optimisation experts use to locate and analyze search terms that users enter into popular search engines while searching for products, services or even general information. A key finding from recent studies is that over 90% of internet users do not understand what the search results mean and are bombarded with search results that they may not be interested in. In search engine optimisation terms, keyword analysis research “discovers” keywords and their associated traffic and activity. It also helps determine whether a particular keyword is profitable or not.
To start with, you need to identify the purpose of your keyword research. Is it to build a website with the intention of attracting organic search engine traffic, driving targeted website traffic or generating website traffic through PPC (Pay Per Click) campaigns? Once you have determined your objective, you need to get as much information as you can about your target audience. For example, if you are interested in improving the rankings of a website across all major search engines, you need to know which keyword terms are being searched for most, and how these terms are ranking within the different search engines, to ensure that your website fits into the search patterns of your target audience.
Keyword analysis tools such as Google AdWords or Yahoo Search Marketing pose a problem for those who do not keep up to date with the latest trends in SEO techniques. Unless you have a lot of time on your hands, it is best to stick to proven SEO techniques such as SEO articles and blog posts, link building and keyword selection. The reason why SEO is so complex and tedious is because there are so many potential factors affecting search traffic, which cannot be ignored. For example, the amount of traffic a specific keyword receives depends on not only the volume of search results but also on the popularity of the specific site being searched.
Once you have decided your primary keyword, it’s time to find out what kind of keywords are bringing in search volume. Keyword research tools will give you a decent idea of the kinds of keywords being used by potential customers, but there are other ways to determine the effectiveness of your keywords. You can use Google’s Keyword Research tool to see how many searches your chosen keywords get each month, but there is a much more reliable source of keyword data, which comes from Web Rankings.
Web Rankings takes into account the number of times each keyword appears on a Google search. Using this kind of Web Ranking software is also easy since it will display a list of popular keywords, as well as a short description of each keyword. Keep in mind that there are hundreds of keyword options available, and determining which ones are profitable is not always simple. Fortunately, there are services available on the internet which will help you determine profitable keywords for adwords campaigns based on your Web Rankings.
In addition to finding keywords that get high search volume each month, Web Rankings will also help you choose keywords based on their page ranking. The higher your page ranking, the higher up in a search engine’s list your page will appear. Many online businesses assume that their page ranking will help them get tons of free traffic, but this is usually not the case.
Web Rankings will also tell you which of your competitors are paying for their page ranking with pay per click advertising. This is important because you can learn a lot about your competitors and decide if you want to engage in SEO. If you don’t pay for your ad, but you do buy keywords with PPC, then you might be wasting your money. PPC, or Pay Per Click, usually results in very little traffic due to your competitors already paying for their ad space.
If you’re new to keyword research and search engine optimization, I would recommend starting with Web Rankings. It’s free, it’s easy to use and it will give you lots of valuable information that you can use in your own campaigns. The more you learn about SEO, the more profitable keywords you’ll find. With this knowledge you’ll be able to start creating campaigns quickly and efficiently.