How to Perform a Keyword Research and Analysis For SEO
For better visibility online and increase in business profits, many website owners have now invested in keyword research and analysis software. Doing the job yourself using pay per click campaigns can be very time-consuming and expensive. The result of the effort is usually unsatisfactory and not even guaranteed to bring about any noticeable increase in website traffic. This is because most if not all web users type in keywords that are included in the search engine results.
How do you identify your strongest keywords? There are actually multiple ways to get this information and some of these are beyond the control of the website owner. Some of these can include doing competitor analysis, taking on the competitive side by yourself, using free tools provided by the likes of Google, Yahoo!, AskJeeves, AOL Search and Netscape. However, some of these tools cannot promise the same results as done with an integrated system. In fact, some of the tools are so complex that you need to hire a professional SEO consultant who can give you reliable keyword research and analysis results.
There are different ways to do keyword research and analysis. Among these is the utilization of web directories such as Yahoo!, MSN and DMOZ. These websites can provide you with a list of relevant websites that are using the same theme, meta tags and keywords as yours. These websites will give you an idea of what your competitors are doing and how effective their strategies are in order to rank well on the major search engines. You will also get an idea of what your target audience wants, what they type in search boxes and what search engines they use.
Once you already know what your prospects want, you can make adjustments on your strategy. There are actually several techniques you can apply to improve your ranking. One of these is the competitor analysis, which is done by checking how your keyword research shows your competitors’ current positions in terms of page rank, links and other statistics. This will give you an idea of what you should do in order to catch up with your competitors so that you can also improve your ranking.
Another way of doing keyword research is through the use of keyword difficulty. Basically, this suggests that certain keywords are too difficult to rank for. For example, the difficulty level associated with “miserable” is very high. This suggests that your site is not that easy to be found by people searching for such keywords. Meanwhile, the competition for “free” is also quite low so it is not surprising that a lot of people are bidding on this keyword.
Another favorite feature of a good keyword research tool is the availability of link building. Link building can help you increase your link popularity, which in turn will increase your page ranking and increase traffic to your site. The more backlinks you have, the more popular your site will be.
Keyword research tools also reveal how many searches are done for each of your chosen keywords. This tells you the potential number of people who can find your site based on the chosen keywords. If your target audience is male aged 18-to 34, then you would most likely want to target your keywords as men, boys and sports. This would ensure that you get a better response. More traffic means more visitors or potential customers.
Keyword research and analysis tools can help you optimize your site. It gives you keywords that are specifically searched by your target audience. This increases your traffic volume and thus, your profit margin. As you choose the right keywords, you need to make sure that they are relevant to your site content. The more relevant your keywords are, the better your rankings will be. Good keywords research tools also tell you the competition for those keywords.