How to Find New Keywords and Use Your existing Terms for SEO Purposes
You will find new buttons on your home page called Find New Keywords in December. We rolled out brand new metrics and keyword rules to all organic campaigns in December to help you better segment your organic traffic. Now, get excited to introduce another helpful partner feature to make your search engine keyword research even easier:
Let’s say your SEO strategy is to build a site for “people who love to cook”. The ideal search volume for this niche might be “chefs & cooking”. That’s obviously a very broad search volume and it may not be very helpful to target those searchers with low search volume but high search volume for one or two keywords. So what do you do?
One option is to use a program like Google’s Keyword Tool to find the right keywords and build marketing content pages around them. This works well if your niche has many words describing cooking equipment or gadgets that would be relevant to your site. But how do you know your best keywords and how to use them in your web content marketing strategy? Or how do you decide which of the many competing keywords to target and optimize your page? There are some simple rules you can follow to get you started on the right track.
There are two basic rules for choosing your keywords. First, use the most exact match possible. If your niche has several synonyms for your chosen keyword, use one of the synonyms as a synonym for the other words in your content marketing strategy. For example, you could target the search term “chefs & cooking” and the first hit result for this term should be a list of the most common words used in cooking (not recipes). Use these words in your next email marketing campaign and you will have targeted your audience even more accurately than just targeting the most common search terms.
Second, analyze your existing keywords and determine how many people use each of the words as a search phrase. Using the Google search console, enter the number of searched phrases in the input box next to each keyword. You will see a range of different numbers depending on the popularity of the phrase. Once you’ve determined how many people use each of the words as search terms, select the most common words in your list and begin optimizing your content.
It might be tempting to write lists of keywords that are already high in rankings but don’t do it. The competition for keywords on the search engines is fierce and people will often search for the phrase you want to rank for first and second and so on. In fact, the phrase “search engines rank” is not nearly as useful as “the best keywords for search engines rank”. The phrase “the best keywords for search engines rank” might be useful if you are selling a product online or can create some content around the phrase “the best keywords for search engines rank”. However, if you are writing content to promote your website, it is better to write about the topic and talk about your site rather than focusing on the search engines.
Third, you will want to investigate and test all of the search phrases you find using the Google keyword tool. You will probably want to subscribe to the PPC services provided by AdWords, to get started. Pay attention to how each keyword ranks for various search phrases, particularly competitive searches, to get a good idea of how much it will cost to rank for those words. If you find a phrase that has a lot of traffic but that doesn’t rank for anything you might find that you can optimize for that phrase and therefore rank much higher.
Fourth, target your keywords for local results. In most cases, users search for terms that are close to their location. If you target your local business intent keywords for your site, it will be easier to get started with your local SEO efforts and to continue to rank for commercial intent keywords once you have established yourself as a provider in that area. For example, many users search for restaurants within a specific area, and if you target that intent, rather than generic “fine dining” or “boutique restaurant”, you should rank well within that region.