If you are working on your website or blog and looking for new ideas on how to do keyword research for content marketing, then this article just might help. Keyword research is very important when it comes to writing content because it gives you what keywords your audience is actively searching for and how best you can address these keywords to write compelling content that the audience will appreciate and also search engines will reward. This is where finding good quality free keyword tools like Wordtracker, Overture, and Google Keyword, to name a few, can really help. However, when it comes to content marketing how can you get your message across using keyword research? Well, let me give you some tips and tricks you can use to ensure your content marketing success with keywords.
Your first step should be to look at your current SEO strategy and find out what strategies you currently use to get organic traffic to your site. Now look at the competitors you see in your niche and see what they are doing to get organic traffic to their sites and which of their strategies do you think is working best for them. This is your target audience and what you need to focus on if you want to improve your SEO strategy. Do the best practices for your market, and your content marketing will benefit from using the best practices for your target audience.
Now lets talk about using keyword research tools like my community, Wordtracker, Overture, and Google Keyword. These are free keyword research tools that can provide you with data on traffic trends, competitor activity, and even trends within niches. Using keyword research tools to research your market will tell you which topics you should content on, and which ones you should avoid. You should be constantly assessing your competition and trying to see how they are getting ahead. Find out what keywords they are using, and learn how you can incorporate those keywords into your own content as well.
You have to be able to discern between long tail keywords, and the more specific keywords. Long tail keywords are the keywords that have less than one percent search volume on Google. This means that these keywords will require less competition to rank for on Google. Long tail keywords can refer to anything from products, to movies, to television shows, to music, to videos, to recipes, and any other topic you can think of. The more specific your keywords are, the easier it is for your target audience to understand what you’re talking about.
One thing that you need to know is how to analyze your competition. Just because your competition has a high monthly search volumes doesn’t mean that they have a high demand for their products or services. They could also be making use of more specific keywords, and not as many general keywords. So, when you’re analyzing your competition, you need to ask yourself how many daily searches per month do they receive, how many unique visitors do they get each day, how many leads do they send, and lastly, how many of these visitors are interested in buying their product.
If you want to use Google AdWords, you should look at what sites people are searching on Google with this tool. Once you have found some sites that have similar products to yours, you should see what their daily search volume is, and how many unique visitors they get each day. These data will help you determine how to do a keyword analysis for content marketing. For instance, if your competition is receiving ten searches each day, and you receive two, you should be researching keywords like weight loss, health, exercise, and dieting to rank high for these terms. If your competition has a daily search volume of thirty searches, and you receive twelve, you should consider doing keyword research on the terms “weight loss”, “top weight loss tips”, and “tips for top weight loss”, and so on.
If you have the budget, you can also try out third party tools like AskJs, comScore, UTMZ, and free keyword research tools like Wordtracker and Overture. These tools will also show you how to do keyword research for content marketing. They will also allow you to compare your competitors monthly search volume, traffic, links and social engagement. As for those who have spent a lot of money already, there is a tool that will let you know how to do keyword research for content marketing that will work for you even though you don’t have the budget. This tool is called WebProAds, and it works just like pay per click except that you will only pay once your advertisement is placed on someone’s website.
In conclusion, in order to rank well in Google and other search engine results pages, you need to have proper keywords that target the intent of people who are searching for what you offer. This will allow your website to rank higher for those keywords because your website was designed for the specific intent. You should also try to build your back links slowly and organically and not buy keywords from marketers who have big budgets, because this will not help you at all. With a little effort and creativity, you will be able to rank high for those elusive yet essential keywords. So keep these tips in mind when you are thinking about how to do keyword research for content marketing!