Keyword analysis and research are core ingredients of content marketing success. However, sometimes this can backfire on you. Whether it’s because your competitor has done a study that proves your keywords work, or it’s just that you don’t know how to do them correctly, you need to do some major rethinking on your approach. From HubSpot to WebProNews, here are some simple SEO tips to get your live keyword analysis motivations going from the start:
Research your niche. I always look for fresh, new keywords in my niche and analyze them. This is part of content marketing. As you develop a list of keywords that convert, identify which ones you can focus on and make sure to implement them in your web content marketing.
When doing your live keyword analysis, don’t just choose one word per month. In order for search engine optimization to be successful, you must analyze all of the words on your list. You should create separate lists for paid search terms and for free ones. You want to see what words will bring you the most traffic, not just the highest conversion rates. To that end, try to create three keyword lists and analyze them each.
The next step in your live keyword analysis should be to research your competitors. What words do they use? What are their landing pages and keywords? Do they have a separate site for paid search, organic search, or both? Once you’ve done your competitor analysis, you’ll have a better idea of what kind of keywords you need to include in your own content.
Your live keyword analysis should also include secondary keywords, which are just as important as the main keywords. Secondary keywords refer to phrases that people might type into the search engines instead of the primary search term. For example, “commerce” can be entered into a search engine but “home repair” is a secondary keyword that someone might enter. If you don’t include secondary keywords in your live keyword analysis, you’ll never know that many people are searching for something similar to what you’re offering. This will prevent you from cutting yourself off from potential customers.
One other feature that you should add to your live keyword analysis is the Google Trends module. The Google Trends module will show you the hottest selling searches as well as average searches over time. There are a number of tools you can add to your live search engine optimization campaign such as Google Suggest, Google Webmaster Tools, Google Insight for SEO, and the Google Keyword Tool. All of these tools will help you analyze how searched items are getting on the search engines.
A third key feature that you should consider is joining the Google AdWords keyword planner. The AdWords keyword planner will allow you to get the most out of your Google AdWords campaign. By using the various tools provided by the keyword planner, you can find profitable keywords, locate keywords with low competition, and see the profitability of different keywords. Additionally, joining the program will allow you to monitor your advertisements.
These are just some of the things that you need to know about search engines. Keyword analysis, keyword implementation, and joining the program are just a few of the things that you should consider when you want to increase the traffic to your websites. Don’t get stuck trying to figure everything out on your own. Instead, use the tools provided by a quality keyword analysis and keyword implementation tool. These tools will help you optimize your websites and make them more profitable.